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Shruthi Manjula Balakrishna

Visual rhetoric and persuasion in branding, Cohort 4


With more than 12 years of design experience, Shruthi’s background is as varied and diverse as the work she produces. Since 2006, she has been many things: a strategist, a brand manager, a student, an educator, an award-winning designer, and creator of acclaimed projects across the globe. She brings together a variety of creative disciplines and experience—by which she is able to supply not merely design, but rather a crafted product that feels together, connected and harmonized via one creative approach which bleeds the same blood throughout the elements. Her design sensibilities are heavily inspired by human-centered design and a deep love for common sense, unusual imagination and clarity of purpose. Her diverse portfolio of work has been internationally recognized by Lürzer’s Archive, GD USA, Graphis Design Annual, The One Club for Creativity, Art Directors Club and AIGA.

Research Interest

Shruthi is investigating the influence of design on consumption patterns during and post-crisis, through theory and empirical evidence from the COVID-19 pandemic.