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Master of Art + Design

The Master of Art + Design program promotes the highest level of research, resulting in proven innovation that informs emerging media platforms and product development.



The Masters of Art + Design (MAD) is focused on experimental media arts and prepares students to be design directors, practitioners, visionaries, and leaders in the field who are able to respond to the social, cultural and economic shifts that current times – and global economies – demand. Our students become creative thinkers and skilled makers in an inter-disciplinary educational environment, which provides the critical knowledge and expertise to re-imagine new contexts that challenge traditional structures and assumptions guiding art and design practice.

We encourage graduate students to apply design thinking and innovative technologies in new directions through research, experimentation, creative production, and entrepreneurship. Graduate students are also expected to create, present and interpret their work with the intellectual expertise and refined skills required to become leaders in their professional field.

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Students in the MAD program engage in rigorous research and studio-intensive coursework which supports a critical perspective in art and design that is intellectually, conceptually, and technically insightful and experimental.

Students in the program have the option of doing a final project or more theoretical and research-based paper or study.

The Masters of Art + Design program has three potential tracks, depending on the individual’s background and experience prior to entering the program.

Major Areas of Experimental Media Arts

Animation and Digital Storytelling

Current digital design and animation offer capabilities and opportunities to create new forms of narrative and performance. The MAD program encourages students to explore new narrative and interactive forms of storytelling to create meaningful experiences.

Wearable Technologies 

The future of design experiences is about integration of the physical and digital—as hybridization or new invention. The MAD program encourages students to explore both the material and experiential nature of the integration between these two mediums.

Kinetic Interaction Design

The visibility and interactivity with traditional interfaces is transforming dramatically and rapidly. The MAD program encourages experimentation with interactive that moves beyond traditional scopes and into immersive, whole-body experiences.

Exhibit Design and Interactive Architectures

Include Art and museum installations, location-based sound and visual narrative, navigation systems, physical interface design that enhance the experience based on the behavior of the user and their surrounding environment.

Mechatronics and Electronic Art 

The crossroads between art, technology and society is an exciting new field for Art + Design practitioners. Through the combination of precision engineering, electronic control, sensory inputs, information design, and intelligent systems and haptic and sensory feedback the MAD program explores a variety of possibilities in these fields.

Computer Gaming and Serious Games

Focused on the creation and application of training models and simulations to balance adaptive learning with natural learning environments used with commercial game companies, simulation developers, and technologies that create immersive learning environments.

New technologies in design research and practice 

How new technologies are impacting the human world—culturally, socially, economically, politically, experientially and myriad other ways.