2012 Urban Reset: Green. Smart. Just.

Urban Design Conference 2012
Raleigh Convention Center
March 17, 2012, 8:00 am to 5:00 pm

Twitter hashtag: #UrbanReset

Matthew Muñoz of New Kind attended the conference and “storified” the proceedings.
Check it out here.

See all the “Urban Reset” presentations on the NC State University College of Design Vimeo Channel.

NC State University College of Design in conjunction with the Department of City Planning, Urban Design Center and NC State Foundation

In the new global economy, successful cities will be green, smart, and just. What should we be doing to design our cities to be more carbon neutral, technologically advanced, and socially equitable? The 2012 annual urban design conference will answer these questions and challenge participants to lead us toward becoming a truly world class region.

Susan Anderson, Director, Bureau of Planning and Sustainability (BPS) for the City of Portland
Simon Atkinson, Professor of Architecture, University of Texas at Austin/NC State University
Jerome Chou, Director of Programs, Design Trust for Public Space
Don Edwards, Principal and CEO, Justice & Sustainability Associates
Adam Goldberg, Smart+Connected Communities, Cisco Systems
Susan Piedmont-Palladino, Curator, National Building Museum, editor, “Intelligent Cities”
Jess Zimbabwe, Director, ULI Daniel Rose Center for Public Leadership in Land Use, MODERATOR (sponsored by ULI Triangle District Council)

Also, Mitchell Silver, AICP, President of the American Planning Association and Chief Planning & Development Officer and Planning Director for the City of Raleigh, will offer remarks on his observations of the “urban reset.”

7 hours AIA/HSW/SD
7 hours AICP CM
6 hours GBCI for LEED AP
7 hours NC Board of Landscape Architects.

Hotel block available at a $109 rate at the Raleigh Sheraton Hotel. (Block extended, now closes 2/22/12.)

Interested in seeing AIA North Carolina’s Center for Architecture and Design while you’re in downtown Raleigh. The CfAD will have a public grand opening on March 17. Ride the R Line after the conference and join them!

Growing in Place Symposium

The 9th annual Urban Design Conference is presented in concert with the 5th annual Growing in Place Symposium held the day before, on March 16, 2012, also in downtown Raleigh. Discounts available when registering for both.

Registration will open at 7:45 am. The conference will adjourn by 5pm. A continental breakfast, lunch and breaks will be included. Please stay tuned for schedule updates.

Conference Schedule

Time Event
7:45 am Registration and check-in
8:00 am Continental Breakfast Buffet
8:25 am Welcome by Rodney Swink, FASLA, CONFERENCE CHAIR
8:30 am Framing the Issues of Green, Smart and Just by Jess Zimbabwe, AIA, AICP, LEED AP (sponsored by ULI Triangle District Council)
9:00 am Intelligent Cities/Better Cities
presented by Susan Piedmont-Palladino
10:00 am Sustaining Cities in the Eurozone
presented by Simon Atkinson
11:00 am Networking Break
11:15 am Digital Urban Transformation
presented by Adam Goldberg
12:15 pm Lunch buffet
12:45 pm Observations on Urban Reset by Mitchell Silver, AICP
1:15 pm Urban Reset in the Nation’s Capital
presented by Don Edwards
2:15 pm Small, Local, Infinitely Variable: Making Room for Local Production
presented by Jerome Chou
3:15 pm Networking break
3:30 pm Portland, Oregon: Taking Local Action on Climate Change
presented by Susan Anderson
4:30 pm Closing remarks by Jess Zimbabwe, AIA, AICP, LEED AP
4:45 pm Adjourn

Session Descriptions

Intelligent Cities/Better Cities
presented by Susan Piedmont-Palladino

We sit at the intersection of two powerful trends: massive urbanization and pervasive information. We are experiencing unprecedented population growth in cities around the world, unprecedented pressures on resources, and an unprecedented ability to know and share information. Despite the fears that mobile communication technology would drive us all into lives of wireless isolation, the opposite seems to be happening. The parks, plazas and open spaces in our cities are returning to the role they filled generations ago: places to share, read, write, gossip, and debate…in short, communicate. What does it mean for the future of our cities that technology is an integral part not only of design and construction but of the user experience?

Sustaining Cities in the Eurozone
presented by Simon Atkinson

Kurt Anderson, in his book “Reset,” argues that America has been in a 1980s time warp. As people only change because they have to, the current crisis could lead to a “renewable of America.” Richard Florida takes a more positivist view that both intelligent people and jobs gravitate to “hip” cities, but still, little is said of “green, smart, and just.” Conversely, a range of European cities and their citizens have established a deep and long term view that city is important, as is the quality of life of all its citizens. Atkinson will focus on a number of European cities that raise questions for the American condition. Stockholm, Amsterdam, Freiburg and London are each places that have shown leadership in terms of “reset” (and where Atkinson has been fortunate to live). In the design of these cities, their architecture and landscape, the quality of life of people, the importance of energy and a revolution in green thinking are aiming to steer a new future. Atkinson will present research, strategies and a series of examples from these communities demonstrating how design innovation combined with new technologies can offer intelligence towards both environmental benefit and community sustainability.

Digital Urban Transformation
presented by Adam Goldberg

Designers will play a critical role in shaping the future’s smart, connected and sustainable cities. It is imperative that designers, planners, politicians and consumers understand the opportunities and challenges of fusing the physical and digital worlds together. Cisco Smart+Connected Communities uses intelligent networking capabilities to weave together people, services, community assets and information into a single pervasive solution. “Smart+Connected” acknowledges the essential role of Information and Communication Technologies (ICT) and embraces the concept of the “network as the platform” to help transform physical communities to digital communities. It also encapsulates a new way of thinking about how communities are designed, built, managed and renewed to achieve social, economic and environmental sustainability. Designers in particular can help craft a vision for smart or digital cities, but to do so will require a knowledge of the technical as well as practical limits of current efforts and an understanding of the direction research is taking for the future city. Conference attendees will learn about the latest initiatives as well as the future concepts for smart cities, and how Cisco and others here in the Triangle are leading these efforts.

Urban Reset in the Nation’s Capital: Seeking to Make the District of Columbia the Greenest, Smartest, most Just City in the United States
presented by Don Edwards

“Don’t say it if you don’t mean it–because it could happen.” Since 1999, Washington, DC, has been explicitly engaged in re-creating itself as the greenest, smartest and most just major city in the United States. In February of this year, 1,700 people, mostly DC residents, spent an entire Saturday seated in the city’s convention center in discussions about how to achieve “One City.” Did all of them participate in what was nothing more than a political stunt as has been suggested? In 1990, the city reported 474 homicides, earning it the moniker of “Murder Capital of the U.S.” In 2011, DC had 108 homicides. DC’s population has grown from 572,000 in 2000 to 618,000 in 2011. What’s going on? Is Marvin Gaye’s hometown seriously trying to become a “beloved community?” How did this bold aspiration unfold? What’s been gained? What’s been lost? What contributions have planning, design and engineering construction made to the emerging 21st century vision of DC? Don Edwards will share transferable knowledge that might have salience elsewhere.

Small, Local, Infinitely Variable: Making Room for Local Production
presented by Jerome Chou

In cities around the country, new condos, office towers, and tourist destinations typically grab economic development headlines. But cities are also incubators for many types of small-scale enterprises that provide job opportunities and neighborhood amenities for a broad range of residents – not just the “creative class.” The Design Trust for Public Space, a New York-based planning and design nonprofit, is currently completing two projects that demonstrate the importance of local production to a diverse urban economy and many other municipal goals: Making Midtown, about Manhattan’s Garment District, and Five Borough Farm, about urban agriculture in New York City. How can municipalities make room for manufacturing and urban farms and gardens, even in the face of real estate and land use pressures? This talk explores the tools that planners, designers, and nonprofit advocates can use to influence public opinion and city officials, and how we can assign value to the seemingly intangible benefits of clustering, community development, and public space.

Portland, Oregon: Taking Local Action on Climate Change
presented by Susan Anderson

Over the past decade, cities around the world have focused on sustainability and climate change as important environmental and economic drivers of change. In this session, Susan Anderson, director of the Bureau of Planning and Sustainability for the City of Portland, will focus on specific actions that Portland has taken to promote a prosperous, healthy and more equitable city – while significantly reducing its carbon footprint. Portland has successfully reduced carbon emissions by more than 25 percent per capita since 1990. And, even with a population increase of more than 25 percent since 1990, total emissions have dropped 6.5 percent. During this same time period, U.S. total carbon emissions have increased by 12 percent with a population increase of 23 percent. Clearly, Portland is heading in a better direction. A series of case studies will be featured that describe urban design, technical assistance, creative financing tools, zoning and code improvements and efforts to change individual and business behavior. Learn specific strategies to develop and implement local climate action plans, and programs focused on energy efficiency, solar, and green building; waste reduction, composting and recycling; green procurement, sustainable food, natural resource inventories, biking and transit use, and healthy, walkable neighborhoods that reduce the need to travel by car. Portland has done this work with a mix of regulatory policies, market based approaches and voluntary actions. Much of the success on reducing carbon emissions has been the result of NOT talking about climate change or sustainability – and instead translating the message to focus on the benefits for overall quality of life, jobs and prosperity, affordable housing and healthy families.


Framing the Issues of Green, Smart and Just
As we prepare to hear presentations from speakers representing a wide variety of urban design issues, moderator Jess Zimbabwe will offer observations on the larger context of “urban reset” and the response to these critical issues by government, industry, professionals and community members.

Observations on Urban Reset
As president of the American Planning Association, Raleigh’s own Mitchell Silver has had a rare opportunity to observe today’s “urban reset” as it is being played out in communities all across the country. During lunch, Mitchell will share with participants how different cities and regions are developing green, smart and just solutions to their own urban planning and design challenges.

Speaker Biographies

Susan Anderson is the director of the Bureau of Planning and Sustainability (BPS) for the City of Portland. BPS builds on the outstanding history of planning in Portland and ensures sustainability principles are thoroughly integrated into the core of Portland’s planning, urban design, business and residential services, and government operations. BPS is the lead agency for development and implementation of the Portland Plan – including a 25 year strategic plan and five year action plan to make Portland a thriving and sustainable city that is equitable, prosperous and healthy. A new comprehensive land use plan, river plan, airport plan, neighborhood plans and Central City plan are also under development or recently completed. Susan led the development of the Portland Climate Action Plan. Efforts have focused on energy efficiency, solar, green building, waste reduction, composting and recycling, tree canopy protection, toxics reduction, green procurement, sustainable food, natural resource inventories, and healthy, walkable neighborhoods. Susan has held director-level positions in the public and private sector, including the Portland Office of Sustainable Development and Energy Office, and an environmental consulting firm. She also held positions with the Oregon Department of Energy, was a land-use planner and a public relations professional. Susan holds undergraduate and advanced degrees in Urban and Regional Planning, Economics and Environmental Science. In 2008, she was honored with the Distinguished Alumnus Award from the University of Oregon Department of Planning, Public Policy and Management. She was named 2009 Outstanding Alumnus of the Environmental Studies Program from the University of California, Santa Barbara.
Presentation: Portland, Oregon: Taking Local Action on Climate Change
Simon Atkinson, Ph.D., RIBA, MRTPI, FRSA, is an award winning registered architect and registered town planner, with a professional career spanning thirty years and five continents. He is member of the Royal Institute of British Architects and the Royal Town Planning Institute, and a Fellow of the Royal Society of the Arts. He holds degrees in architecture from Leeds University, a Post Professional degree in Planning from the Architectural Association, London, a Masters Degree in Urban and Regional Studies (Development Economics) from Sussex University, England, and a Doctorate in Urban Design from the University of Sheffield, England. He is the Mike Hogg Centennial Professor at the University of Texas School of Architecture, and Visiting Professor in City Design at NC State University. Dr. Atkinson’s field of expertise is sustainable city design. He has applied these skills to urban projects in North Africa, Iraq, Venezuela, England, Gibraltar, Japan, Mexico, and El Salvador. He is a Professor of Architecture, University of Texas at Austin.
Jerome Chou Jerome Chou is the Director of Programs at the Design Trust for Public Space, a New York-based nonprofit dedicated to improving the city’s public realm. Previously he worked at the landscape architecture and urban design firm James Corner Field Operations as a project manager for Freshkills Park. He has also worked as a community planner for the Baltimore City Department of Planning; a community organizer for Brooklyn ACORN and the Working Families Party; and an assistant editor at the non-profit book publisher The New Press. He holds Masters degrees in Landscape Architecture and Urban Planning from the Harvard Design School.
Presentation: Small, Local, Infinitely Variable: Making Room for Local Production
Don Edwards, Principal and CEO, Justice & Sustainability Associates, is a nationally-known mediator and process designer in the field of land use and development by international, federal, regional, state and local planning, transportation, parks and economic development agencies, corporations and community-based organizations. A 25-year resident of DC, Don designed and facilitated most of its most complex development projects, including the Strategic Neighborhood Planning Initiative, the Anacostia Waterfront Transportation studies, DC’s Transit Alternatives Analysis, the site evaluation and planning of the National’s Baseball Park site and neighborhood, and the assessment and revision of DC’s Comprehensive Plan and its Zoning Code infrastructure. His recent civic engagement projects include the District’s Anacostia Waterfront Initiative, the African Burial Ground National Monument in Manhattan, the National Museum of African American History and Culture on the National Mall and the Detroit Works Project. He currently manages the civic engagement program for DC’s $350 million replacement of the 11th Street Bridges. A native of Charleston, SC, Don helped desegregate local public schools before entering Duke University. As the executive director of the Panos Institute-Americas, he promoted environmental justice and sustainable development to NGOs and media. He also co-founded the U.S. Citizens Network, “CitNet,” as a U.S. delegate to the “Earth Summit” in Rio de Janeiro. Don was lead U.S. civil society organizer for the UN International Conference on Population and Development in Cairo and the Second UN Conference on Human Settlements in Istanbul. He served as chair of the Environmental Justice Working Group of the Sustainable Communities Task Force of the President’s Council on Sustainable Development. He is an adjunct lecturer at the Heller School, Brandeis University and the Pratt Institute School of Architecture. Don holds masters’ degrees from Yale University in both public health and nursing as well as a BA from Duke University.
Presentation: Urban Reset in the Nation’s Capitol
Adam Goldberg joined Cisco in 2005 and has been involved in numerous strategic, global corporate initiatives from a corporate development, business development and sales perspective. Adam currently leads and manages all business development and sales activities for Cisco’s Smart+Connected Communities (S+CC) efforts as part of Cisco’s Global Enterprise Theater (GET). Adam is a founding member of Cisco’s S+CC efforts and leads the strategy, execution and continued evolution of the creation of GET’s Global Real Estate vertical. Adam and his team’s efforts all started with a strategic partnership with Gale International, the master developer behind the Songdo, South Korea “International Business District” (IBD) project. Songdo IBD is one of the largest private real estate projects in the world today — a $35 billion project, located on 1,500 acres near Seoul, South Korea. Positioned to become a new business hub in Northeast Asia, regional markets such as China, Russia and Japan are all easily accessible from the top-rated Incheon International Airport located just 15 minutes away from Songdo IBD. Prior to Adam’s S+CC work, he spent almost 10 years in strategic sales and account management roles related to Voice, Video, Unified Communications and Collaboration technologies.
Presentation: Digital Urban Transformation
Susan C. Piedmont-Palladino is an architect, a curator at the National Building Museum and a professor of architecture at Virginia Tech’s Washington/Alexandria Architecture Consortium (WAAC), the urban extension of Virginia Tech’s College of Architecture and Urban Studies. At the National Building Museum, she was the curator of the recent exhibition Green Community. She had previously served as a guest curator for Tools of the Imagination: Drawing Tools and Technologies from the Eighteenth Century to the Present. Her current project with the Museum is Intelligent Cities, a multi-faceted initiative funded by the Rockefeller Foundation to investigate the intersection of information technology and cities. The Intelligent Cities book was published in December 2011. She is the author of three previous books, Devil’s Workshop: 25 Years of Jersey Devil Architecture, with Mark Alden Branch, Tools of the Imagination, the companion book to the exhibition, both published by Princeton Architectural Press and the companion book for Green Community, with Tim Mennell, published by the American Planning Association. She lectures and writes frequently on sustainability, American urbanism, design-build, and architectural education. Her articles have appeared in the popular and professional press, including “Blueprints”, the “Journal of Architectural Education,” and “Perspecta 29” among others. Susan received her Master of Architecture from Virginia Tech and her Bachelor of Arts in the History of Art from The College of William and Mary in Williamsburg, Virginia. Before joining the faculty at the Washington/Alexandria Architecture Consortium, she taught at the University of Maryland and at the Catholic University of America.
Presentation: Intelligent Cities/Better Cities
Mitchell Silver Mitchell J. Silver, AICP, is the Chief Planning and Economic Development Officer in the City of Raleigh, North Carolina and is currently serving as the national president of the American Planning Association. Silver is an award-winning planner with more than 25 years of planning experience. He is nationally recognized for his leadership in the profession and his contributions to contemporary planning issues. Before coming to Raleigh in 2005 as planning director, Silver worked as policy and planning director in New York City, a principal of a New York City-based planning firm, a town manager in New Jersey and deputy planning director in Washington, D.C. He has taught graduate planning courses at Hunter College, Brooklyn College, Pratt Institute, and North Carolina State University. As planning director in Raleigh, he led the comprehensive plan update process. He is now overseeing a rewrite of the city’s Development Code.
Remarks: Observations on Urban Reset
Jess Zimbabwe, AIA, AICP, LEED-AP, MODERATOR, was named the first Executive Director of the Daniel Rose Center for Public Leadership in Land Use in February 2009. The mission of the Daniel Rose Center is to achieve and support excellence in land use decision making. The Center’s flagship program is the Daniel Rose Fellowship for public leaders, which brings the mayors and senior leadership teams of 4 cities together for a year-long program of learning from land use experts, technical assistance, study tours, leadership development, and peer-to-peer exchange. The Rose Center also holds forums on topics of public/private interest and workshops to educate public officials. Before joining ULI, Jess was the Director of the Mayors’ Institute on City Design. In that capacity she worked with over 125 American mayors and cities to help local leaders better understand issues of urban design so that they could advocate for better built environments in their own communities. She also served as Vice President for Programs at the American Architectural Foundation, overseeing that organization’s Great Schools by Design program and developing the Sustainable Cities Design Academy. Previously, Jess served as the Community Design Director at Urban Ecology in San Francisco providing pro bono community planning and design assistance to low-income neighborhoods. Jess earned a Master of Architecture and Master of City Planning from UC Berkeley and a B.A. in Architecture from Columbia University and was awarded Berkeley’s Branner Traveling Fellowship and a German Marshall Fund Fellowship. She serves on the Board of Directors of Next American City. She is a licensed architect, certified city planner, and a LEED-Accredited professional.
Remarks: Framing the Issues of Green, Smart and Just



Clark Nexsen


USGBC NC Triangle Chapter


Adams Products an Oldcastle Company
AIA Triangle
ColeJenest & Stone
DHM Design
Duda/Paine Architects, LLP
Empire Properties
Falcon Engineering
The Freelon Group Architects
JDavis Architects
Lend Lease
Pearce Brinkley Cease + Lee
RATIO Architects
Office of Rodney Swink
ULI Triangle
Withers & Ravenel

Join us for Raleigh Reset: Rapid-Fire Presentation Event, organized by the NC State University College of Design/City of Raleigh Urban Design Forum.

Raleigh Reset is a local take on the issues presented at the March 17, 9th annual urban design conference:
Urban Reset: Green. Smart. Just.

In less than ten minutes, each presenter will offer a perspective on local efforts to make our community more sustainable, technologically connected and/or more equitable.

Friday, March 16, 2012

The Architect Bar and Social House
108 1/2 East Hargett Street (upstairs venue/stairs)
Free and open to the public.


Mary-Ann Baldwin, Council Member, City of Raleigh
Bryan Bell, DesignCorps: Public Interest Design
Benjamin Greene, The Farmery (urban vertical farming)
Gail Roper, City of Raleigh Information Technology
Rogelio Sullivan, FREEDM Systems Center, (Future Renewable Electric Energy Delivery and Management)
Matt Tomasulo, City Fabric and WalkRaleigh


Dan Douglas, AICP, Director of Urban Planning and Design, KlingStubbins