Design Lecture: Understanding Irrationality

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Design Lecture: Understanding Irrationality

February 19 @ 5:00 pm - 6:30 pm

 DATE: Monday, February 19

TIME: 5:00 p.m.

LOCATION: Burns Auditorium 

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and the founder of The Center for Advanced Hindsight.

Dan’s groundbreaking research into human behavior has been published across psychology, economics, medical, and business academic journals. He has also written several best selling books, including Predictably Irrational, The Upside of Irrationality, The Honest Truth about Dishonesty, and Payoff.
Dan will discuss some of the challenges and underlying benefits of irrationalities in our day-to-day life. Using behavioral economic principles as a starting point, Dan will look at how these irrationalities affect both our day-to-day behaviors and design.
Refreshments will be provided.

About: Dan Ariely has a BA in psychology from Tel Aviv University, an MA and PhD in cognitive psychology from the University of North Carolina, and a PhD in business administration from Duke University. After graduating from Duke in 1998, he took a position at MIT, where he was the Alfred P. Sloan Professor of Behavioral Economics (with a two year break when he was a member at the Institute for Advanced Studies at Princeton). Dan returned to Duke in 2008.

Dan’s goal is to study how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as saving (or not), buying (or not), medical decision-making, pain management, procrastination, dishonesty, and decision making under different emotional states. In all of these areas Dan is interested in gaining a better understanding of our ability to make decisions, and identifying the places where we fall short, in order to better design products, interventions and policies.

To find out more about Dan and his work, visit http://danariely.com/.


February 19
5:00 pm - 6:30 pm
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College of Design