Lecture: Virtual Art + MediaArtHistories

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Lecture: Virtual Art + MediaArtHistories

October 30, 2018 @ 6:00 pm - 7:00 pm


A+D LECTURE-OCT 30 2018-2

DATE: October 30th

TIME: 6:00 p.m.

LOCATION: Burns Auditorium, Kamphoefner Hall | College of Design, North Carolina State University

Virtual Art & MediaArtHistories: some years after…Will we ever get used to immersion?

Lecture: Dr. Oliver Grau  |  Chair Professor for Department of Image Science  |  Danube University Krems, Austria

PRESENTATION ABSTRACT: Spielberg’s “Ready Player One” and Zuckerberg’s Virtual and Augmented Reality for Facebook present a future of total immersion, but will we ever be able to enter such an illusory image space of our imagination?

This lecture will focus on the emerging relationship of MediaArtHistory, which connects the history of art, media and technology, forming an integral element of Image Science. Although many people view virtual reality as a totally new phenomenon, it has its foundations in an unrecognized history of immersive images, often with the aim to create emotional responses. Indeed, the search for illusionary visual space can be traced back to Antiquity, Renaissance and Baroque illusion spaces and 19th century panoramas. The lecture retells art history as media history, describes the metamorphosis of the concepts of the image and relates it to interaction, interface design, telepresence, and genetic images.

While Media Art has evolved into a critical field at the intersection of art, science and technology, a significant loss threatens this art form due to the rapid technological obsolescence and static documentation strategies. Addressing these challenges, the Interactive Archive and Meta-Thesaurus for Media Art Research is developed to advance the Archive of Digital Art. www.digitalartarchive.at Through an innovative strategy of ‘collaborative archiving,’ social Web 2.0, 3.0 features foster the engagement of the international Media Art community, and a ‘bridging thesaurus’ linking the extended documentation of the Archive with other databases of ‘traditional’ art history facilitates interdisciplinary and transhistorical comparative analyses for the humanities.

BIOGRAPHY: Oliver Grau was appointed first Chair Professor for Image Science in the German speaking countries at the Center of Image Science at Danube University in 2005. More than 280 lectures and keynotes at conferences worldwide, including the Olympic Games culture program and the G-20 Summit. Grau’s book “Virtual Art. From Illusion to Immersion”, MIT Press 2003 (Book of the Month Scientific American) is with approx. 800 citations internationally the most quoted art history monography of the last decade (H-Index) and received more than 90 reviews. It offered for the first time a historic comparison and evolution in image-viewer theory of immersion and a systematic analysis of the triad of artist, artwork and beholder under the conditions of digital art. He has received several awards and his publications are translated in 15 languages. His main research is in the history of media art, immersive images, emotion and immersion, the history of telepresence and artificial life and digital humanities. Grau was founding director of the MediaArtHistories Conference Series, (Banff 2005, Berlin07, Melbourne09, Liverpool11, Riga13, Montreal15). The volume MediaArtHistories, MIT Press 2007, received more than 50 international reviews. His volume “Imagery in the 21st Century”, MIT-Press 2011 expanded the context of Image Science. He conceived new scientific tools for image science and directed the project “Immersive Art” of the German Research Foundation (DFG) developing the first international archive for digital art (ADA, since 1999). Since 2005 Grau is also head of the database of Goettweig’s Graphic Print Collection, Austria’s largest private collection with 30.000 works, from Duerer to Klimt. Grau is reviewer for international foundations (DFG, NSF, ARC, SNF, MPI, DAAD and editorial board member of international journals. Grau was among the first elected members of the Young Academy of the Berlin-Brandenburg Academy of Science & Leopoldina, 2014 he received a doctor h.c.


October 30, 2018
6:00 pm - 7:00 pm
Event Category:


College of Design